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Tuesday, January 19, 2010

Influencing Problem recognition of customers

The consumer can be influenced by exposing him to some stimuli that makes him realize about his potential need or desire for something. A good method will be to expose him to some sort of advertisement. For example as a marketing manager of a ABC company that produces dandruff
remover shampoos, I will work on collaborating with Wal-Mart to display multimedia advertisement on the TV terminals at the cash counter, showing how a person is greatly satisfied and relieved by the use of ABCshampoo.

Article Copyright - Deepesh Joseph (2003-2020)

Research Reference:

1. Williams C. (2007). Management (4th ed., ). Thomson South Western.

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